1. What is Lead Generation?
Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone. A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information.
At NaturalTherapyForAll.com, people with various health conditions submit their enquiries to the site. By detailing their name, location, condition descriptions, budget, and contact details, they can seek professional, reliable therapists. This is the lead (or public enquiry), which is verified and allocated to suitable registered therapists.
In addition, people can search the entire list of therapist on NaturalTherapyForAll and send direct enquiries to the therapist.
2. Whare are ‘ Direct enquiries’ and ‘Public enquiries’?
Direct enquiries: Clients directly send you email enquiries through your profile page.
Public enquiries: Clients post enquiries through the site. We send you the enquiry if it matches your criteria.
3. How do we generate the enquiries?
Our Internet marketing team have many years’ experience of attracting targeted traffic to websites. We generate high-quality enquiries through a mixture of search engine optimization, public relations, and on-line and off-line marketing.
NaturalTherapyForAll ranks high in all the major search engines. Over 10,000 keywords are present and active on Google’s first page. e.g acupuncturist, therapist, complementary therapist, hypnotherapy Birmingham, reflexology in maidstone, reiki training southport.
This strong web presence dramatically attracts large numbers of the public and therapists to our site and use our service.
4. How can you ensure the enquiries are genuine?
We call suspicious enquiries to verify their details, and only pass an enquiry on to you when we consider it a valuable opportunity.
5. How does NaturalTherapyForAll allocate enquiries?
Our system automatically allocates public enquiries to therapists based on their location and skill. Each public enquiry is passed on to two therapists at the most to avoid hard competition. Besides the allocation, people can search the entire list of therapist on NaturalTherapyForAll and send direct enquiries to any therapist.
6. How many enquiries can I expect to receive?
This depends on the therapy that you provide, the number of enquiries posted in your area and the number of other therapists who do the same work in your area.
7. Why can I not use the enquiry in my area that matches my criteria?
You are unable to use the enquiry if the system finds two therapists whose skills and location are more closely matched to an enquiry than yours. However, people may also search the entire list of therapists and send you a direct enquiry.
8. I have received an enquiry, how can I contact the client?
E-mail notifications will be sent to you when an enquiry matches your criteria posted on the site, or clients send you direct enquiries.
For public enquiries, just click the link in the e-mail, which brings up details of the enquiry, then click ‘View Contact Details’ to get the client’s telephone number and e-mail address.
For direct enquiries, just click the link in the e-mail, which directs you to the ‘My Messages’ section, the direct enquiries will be shown in the ‘messages received from your business profile page’ area.
9. What if I find the client’s phone number is incorrect and I am unable to contact the client?
If you find any incorrect telephone numbers, please email us at firstname.lastname@example.org and we will close the enquiry for you.
10. I have received an enquiry, does it mean I will end up getting the person booked with me?
We can’t give 100% guarantee that you end up booking the client that you contacted. Your results depend on how you process the enquiries. Our advice is that the sooner you contact the customer, the more likely you are to get the clients booked.
When you speak with the potential clients on the phone you may need to ask them about the condition and give them some more information on how you can help them, for example ‘how my treatment can help your stress’. It is like a ‘free consultation’. People may call other therapists in your area and try to find the best one to help them. The better advice you give, the better chance you have of them booking with you.
11. How can I manage my public enquiry?
To see all the public enquiries in which you are interested, click ‘My Enquiries’. This shows all the public enquiries you currently manage. Just click the job title and then click the button ‘View Contact Details’ to add the next contact date and private notes for each public enquiry.
12. How can I search the public enquiries?
Just click ‘Find Jobs’ in your account, and all public enquiries are automatically displayed by distance. You can also enter a postcode and choose a therapy to find public enquiries.
Based on records, our site is receiving 1500-2000 unique visitors and 3000-5000 visits a day; 80% of which are doing direct enquiries and 20% are all about public enquiries. Through the direct enquiry, visitors make use of their postcode, town or county to contact practitioners. While in public enquiry, clients post their enquiries on our site and we provide them with practitioners who match their needs. Normally for the direct enquiry, people know what they need and want immediate help; which has higher chance to book appointments with the practitioner. However, you can not just solely rely on public enquiries to reach more clients. They are just supplementary. Making use of direct enquiries is still the best way. We strongly recommend that you create good and detailed profile which will help you generate more direct enquiries.